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“Our greatest natural resource is the minds of our children” Walt Disney

As I ponder where Imagine Craft’s story begins; I realise the beginning wasn’t just when the business was formed in 2015, the seed was planted 25 years ago from my deep passion and love for the children in our world, an inner belief that children are precious and their innocent minds are full of imagination, wonder and dreams. I believe as adults in our global community we must come together to nurture, entertain and educate them so they grow healthy and happy in our rapidly changing world.

I have been blessed my entire working life to have worked as a Marketing, Promotions and Event professional for children’s focussed charitable organisations and businesses; from charities promoting health and wellbeing to my most recent 12 year business partnership of a children’s licensed entertainment company. As a volunteer I have been privileged to be involved in the World Association of Girl Guides and Girl Scouts, a global not for profit organisation; that enables girls and young women to grow into confident, self-respecting, responsible community members.

It was these experiences that inspired me to be an IMAGINATOR and to create Imagine Craft, a business that sparks children’s imagination by combining traditional methods of craft with cutting edge technology. A business with the core values of EXCELLENCE, INNOVATION, PASSION, INTEGRITY, EMPATHY and CELEBRATION that are the foundation of all interactions with our key stakeholders. A business not simply providing craft products but sharing and capturing the IMAGINE journey in our communities.

My personal vision is that Imagine Craft will encourage each of us to celebrate children and their imagination and I welcome you to join me on the adventure of endless possibilities!

 Let us begin, Tracy